5 Marketing Problems We Need To Solve Now Essay Example | Topics and Well Written Essays - 750 words

5 Marketing Problems We Need To Solve Now - Essay Example All these issues are important in order for marketing to respond to the demand of this role. Moreover, according to the author of the article, the challenges that marketing currently faces in regard to the specific elements/ sectors are strong. The specific elements of marketing have been set under evaluation through this paper using appropriate literature. The issues on which the article focuses have been explained in the literature using different approaches. Reference should be made primarily to the criteria on which the sample used in a marketing research project is chosen. According to Stevens, Wrenn and Loudon (2012) the sample that will be employed in a marketing research plan should not be chosen before identifying the research questions and before setting the research hypothesis. Lamb, Hair and McDaniel (2008) also agree that the choice of a sample that will be used in a research project needs to be made after finishing the marketing plan on which the specific project will b e based. Based on the above, the view developed in the article that without a complete marketing plan no action in regard to a specific marketing research project should begin should be considered as fully verified. Marketing simulations, an element of marketing that it is analyzed in the article under evaluation, should be further explored (Sandhusen 2008). The value of marketing simulations can be considered as high. In fact, through the specific technique a marketer has the option to check his idea, as related to a marketing plan (Sandhusen 2008); if the particular idea is proved as non-feasible or two risky, then no losses would occur, since the whole process has been virtual (Baker 2012). The advantages of simulations in marketing are analyzed in the study of Greg (2013). The specific view of Greg is aligned with that of Lilien, Rangaswamy and De Bruyn (2013); the above researchers highlighted the value of simulations in marketing and explained that without simulations marketer s would not be able to check the performance of a marketing plan. Also, such practice has the advantage of non-cost; it can be therefore employed even by firms that do not have the resources to respond to their daily needs in terms of marketing (Lilien, Rangaswamy and De Bruyn 2013). A similar view should be developed in regard to the search engine optimization, as a practice widely used by firms for attracting more customers. Search in the Internet is one of the most important parts of marketing research. The challenges related to this part are many (Lieb 2009). The terms used for developing the research need to be carefully chosen, then the material available in the literature should be identified and categorized so that mistakes are avoided in regard to the results of the research (Enge et al. 2012). SEO implies the use of marketing for establishing a strong presence in the virtual marketplace (Terrelonge 2011). However, as also explained in the article under examination the rule s and the principles of SEO are, still, not fully clear (Trika 2010). There are certain steps for establishing a strong presence in the Internet using SEO (Kennedy and Hauksson 2012) ; the users of social media seems to be unaware of the actual potentials of SEO, a fact that it is also noted in the article of Greg (2013). At the same time, the lack of integration in marketing seems to be one of the most critical problems of the particular sector (Greg 2013). Integration in the above case is a term used for showing that the sector’s professionals avoid joining their ideas for developing successful marketing projects (Greg 2013). For Pride and